Minerva What are the objectives for the quality of websites cultural public?
The Minerva project has as its theme the quality of public cultural websites.
objectives contained in the 'Handbook for quality in cultural Web sites' of 2004 can be spread over a three-tier structure:
Level 0: Accessibility -> Site Access
Level 1: Usability -> effectiveness in the site navigation
Level 2: Quality in accordance with the objectives Minerva -> Quality of content
At level 0 is accessibility, ie the possibility for everyone to access the web without limitations given by the context or the physical characteristics of ' User (But also mental and psychological).
Level 1 is the usability, that is: now that I had access, the site is such that you navigate with ease and efficiency, and rest satisfied in the end?
At level 2 you put the goals of cultural quality. Each level 'high' can not stand without the lowest, most basic. Higher levels 'low' are necessary (but not sufficient) to have a quality site.
* The twelve objectives of public cultural Web applications are:
1. Represent the cultural identity of the public (SCP)
2. Make transparent the activities subject of public cultural
3. Make transparent the objectives of the web public cultural (AWCP)
4. Play an effective role in the sector network
5. Present legislation and industry standards
6. Disseminate cultural content
7. Supporting cultural tourism
8. Providing educational services
9. Offer services for scientific research
10. Provide services to industry professionals
11. Offering booking services and purchases
12. Promoting community telematics industry
briefly comment now the targets point to point.
1. Represent the identity of the SCP.
The website of an SCP must have a space to communicate the elements that have historically formed the features. Not only is the "about us" that many sites have. And more. Imagine a museum. The goal calls that museum's website to make the history not as a series of dates, but as all of the reasons that gave birth in a given period in a given historical context-political, which have given a certain location. All this helps to understand the formation of collections and their content.
2. make transparent the work of the SCP
let SCP know! Do you know what you do (programs, projects, funding, procedures, stages of implementation, results ") to implement your goals, to give shape to the reason for which you exist ('your' mission '). Note also that the activity helps to establish the identity of the SCP. Especially for a SCP, as result, there are obligations of transparency and reporting to the "public" (ie, citizens by the state), funded and it does exist.
3. Making transparent the objectives dell'AWCP
The website of the aims and methods (person "responsibilities and skills involved," strategies "strategy to maintain and update," technology "technology strategy") to pursue these goals, the visitors should be made aware of this. Why? For a principle of transparency, because the SCP is part of a network of industry and quest'appartenenza implies, somehow, a duty to cooperate. Finally un'AWCP may, among others, influence and guide the development of information society and knowledge and as such must be transparent.
4. play an effective role in the sector network
Today it is increasingly widespread recognition of the importance Being connected with others in your same field they like. The others who do similar things in them are competitors, but only in part of his traveling companions who can help, and together we reason better and are better addressed the problems. Collaboration with other SCP requires to identify the technical procedures and standards that promote access to databases held by each SCP.
5. these rules and industry standards
Each AWCP (public cultural web application) exposes to his audience as the standards for the rule: both general (depending on the domain cultutrale which the subject belongs), both specific and local.
6. Disseminate cultural contentEach SCP distributes the "information", the 'knowledge' that has: Data on the books for a library, the images of the property for a museum, ... Everything must comply with the IPR (intellectual property rights, intellectual property rights).
7. Supporting cultural tourism
Without thinking that an archive or a library should become a company's offices to promote tourism (APT), each person can do a lot of cultural things that help in terms of logistics and people living it involved. Any person from normally information on how to reach its physical location (address, public transportation, maps and floor plans). It does not take much to do two things to completion and enrichment in terms of cultural tourism: What other SCP (public cultural entities) in the same area offer interesting content, indicate only a few links as a possible visitor (prospect, as it says in the jargon of marketing ...) to find services for hotel reservations or similar it may be a link to an tourist service of the municipality, or the like.
8. Providing educational services
Often the needs of conservation and management seem more important than the enjoyment of a cultural heritage. Minerva says the project with this objective that the cultural sense (and give meaning) if their use is widespread and is at least inter-European. It requires each AWCP (public cultural web application) a space in which its cultural heritage will be enhanced by tools that facilitate communication of information, interpretations and reconstructions of historical context. What all this should be "multimedia interactive" is almost obvious, but often not so simple and not reducible to pure digital side.
9. Offer services for scientific research
Imagine a service where an archive, to a scholar interested, provide the opportunity to subscribe to a service that reports on email every 15 days as new documents or collections are entered in the archive. The example is generic, and perhaps too general, but it makes it a good idea. A similar service is offered by online bookstores for some time: if you buy three books from Amazon, I am asked if I want to be informed when they become available at Amazon books of the same areas.
10. Provide access to professional
professionals: for example, a company or a company specializing in the creation of temporary exhibitions, or: the curator of a museum. For reasons of a different type of work both want to find information 'From insiders', the first to design and build an exhibition, the second to find a new job.11. offer booking services and purchases
The concept goes beyond the simple objective 11 (pre) sale of tickets. Purchase online and download digital assets. For example, the Louvre museum has a large section of the online store ( http://boutique.louvre.fr ) where you can buy almost everything is on sale at the exit of the physical museum (eg copies works owned by the museum: jewelry / jewelry, but also books, CD-ROM/DVD, and the like). You could then ensure a service for downloading of digital assets: like a mini-guide in PDF, perhaps generated after collecting a number of indications on the interest of the site visitor, or a PowerPoint presentation on some of the museum's collections. The implication is that the SCP in the digital world lives and works just like it does in the physical world.
12. Promoting community telematics industry
The objective invites us to consider each individual visitor / user dell'AWCP (public cultural web application) as a value not to be missed or squandered, but rather to keep and attract more and more closely . There is a clear logic of marketing (retention: retain and keep the customer) but also the sense of the importance of every opportunity to move content and culture. There is also an invitation to make effective use of the web (the system log to record each visit a number of important and useful information to manage the site, for example analysis of the log may reveal that a given area of \u200b\u200b' AWCP has never visited, in which case we need to ask why and what you can do, or could show that 40% of visitors coming from search engines and this would imply a favorable opinion on any action taken by the search engines to promote the AWCP, and so on.
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